EPAM Anywhere
Turning a global hiring platform into a self-service channel for remote engineers and clients.
EPAM Anywhere set out to attract remote engineers around the world, and small and mid-sized clients, through a self-service model rather than traditional sales. At the end of 2020 the website brought in very few candidates and leads.
Nik led the marketing strategy, first as an independent contractor and then as the in-house marketing leader. He rebuilt the buyer personas and the website around them, put content and organic search at the centre, and introduced commercial pages and personalised lead capture.
In 2023 he refocused the content strategy on the audiences that converted and set up a data-driven sales and marketing process. His work was twice recognised with the EPAM Impact Award. At the end of 2024 EPAM Anywhere was merged into the wider EPAM ecosystem.
In numbers
10×
organic search traffic in three years
5×
daily clicks from Google in fifteen months
1 month
to launch the Spanish version of the site
−25%
cost per piece of content, year on year
