Decide

Go-to-Market Strategy

Decide where to win, with what offer, and how to get there.

FormatThree to four weeks, fixed scope and fee.

You don't need more marketing. You need one decision the whole company can follow.

Most growth problems start before marketing. We help the CEO decide where to win, with what offer, and how to get there.

When it is time

Week 1
Listen
Interviews with leadership, sales and five to eight customers. A review of the market and the alternatives buyers consider.
Week 2
Decide
Positioning options, tested against what customers said. One is chosen with the CEO and written down.
Week 3
Shape
The offer, pricing and packaging, the story for each person in the buying group, and the channels that reach them.
Week 4
Hand over
The go-to-market brief, a launch plan and a working session with the team that will carry it.

Three to four weeks, fixed scope and fee.

A position your sales team can repeat
Built from interviews with customers, sales and leadership.
A clear view of the market
Who you compete with in the buyer's mind, and where you can win.
An offer buyers can say yes to
Packaging and pricing that match how they buy.
One story for every buyer
A message for each person in the buying group.
A launch plan with owners and dates
Channels, sequence and the first ninety days.
A brief your team can act on
One document that replaces a dozen meetings.