Marketing with taste,engineered forthe age of AI.
VABÉNÉ helps founders and CEOs of technology companies take their company to market: the strategy, the brand and the AI-ready revenue system behind it.
Led personally by Nik Filimonov.
Selected clients
- EPAM
- Oxagile
- Hyperion Limassol
- Elinova
- Avitrade
- FTC 2025
“AI made marketing abundant. Distinction is now the scarce asset.”
Judgement before tools
We decide what to say, and to whom, before deciding what to automate. Most AI programmes fail on the first question, not the second.
Taste is a strategy
When anyone can generate a campaign in minutes, craft is how a company is recognised, trusted and remembered.
Systems that compound
Strategy, brand and operations are designed as one, so every quarter of work builds on the last instead of starting over.
Three practices, one point of view.
Each stands on its own. Together they take a company from a clear position to a revenue system that runs.
DecideGo-to-Market StrategyDecide where to win, with what offer, and how to get there.
What you get
- Customer, sales and leadership interviews
- Market and competitor map
- Positioning and the story each buyer hears
- Offer, pricing and packaging
- Channels and a launch plan
- A go-to-market brief your team can act on
Three to four weeks, fixed scope and fee.
ExpressBrand & FlagshipA name, an identity and a website that look like the leader you intend to be.
What you get
- Naming and verbal identity
- Visual identity and brand book
- Flagship website, written and designed to convert
- Launch and PR support
Eight to sixteen weeks, depending on scope.
RunRevenue Operations & AIRun marketing, sales and customer success as one system, with AI agents doing the routine work.
What you get
- Review of team, workflows, data and tools
- Funnel stages with clear entry and exit criteria
- Lead scoring, routing and response standards
- AI agents for research, content and reporting, with human review
- Attribution and a board-level revenue dashboard
- CRM architecture and vendor-neutral tool choice
- Visibility in search and in AI assistants
A four-week review and pilot design, then build-out with your team.
Three ways to work together.
Three to four weeks
Sprint
A fixed scope and fee: a go-to-market sprint or a revenue operations review.
Eight to sixteen weeks
Project
Brand and flagship website, from the name to the launch.
Monthly, from one quarter
Fractional CMO
Nik leads marketing, revenue operations and launches as part of your leadership team.
About the role
Led by Nik Filimonov
“I lead every engagement myself. If I can't be in the room, we don't take the work.”
Nik has spent more than a decade in C-level and senior marketing roles at B2B technology and fintech companies, building go-to-market end to end: positioning, brand, content, demand and the revenue operations behind them. At EPAM Systems he led marketing strategy for EPAM Anywhere and was twice recognised with the EPAM Impact Award.
Today he advises founders and leadership teams on go-to-market, brand and how revenue operations should run in the age of AI, working with a small circle of senior partners in brand, design and search. Every engagement has Nik in the room.
- 10+ years
- in B2B technology and fintech
- C-level
- go-to-market leadership in tech companies
- Twice
- EPAM Impact Award
Start with a conversation.
Thirty minutes, no deck. We will tell you honestly whether we are the right partner for what you are building.